Category: Association Events

FoodTrekking World Huge Success

The 2017 FoodTrekking World event took place last week in Portland, Oregon, USA. The conference was packed with food and beverage business entrepreneurs, tourism offices, professional services providers, technologists, strategists, marketers and other food, beverage, travel and hospitality industry professionals. The 9 speakers over 2 days captivated attendees with their words of wisdom, while delegates enjoyed the best of Portland’s renowned food and drink scene (see picture of one of the walking food tour groups as they pause between stops). Steven Shomler, local Portland radio personality, author and social media guru kicked off FoodTrekking World with an entertaining and passionate...

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So you think you know all about food tourism?

Food tourism has been an organized industry since 2003, when the World Food Travel Association was founded. Fourteen years later, the industry is alive and thriving. We’re seeing many tourism offices, government entities, trade groups and small business owners “doing food tourism”.  However, we’re also seeing something else – evidence that many professionals in our industry think that food tourism is as easy as promoting local ingredients on menus of locally owned restaurants. Sure, that’s part of it, but the scope of food tourism is much deeper and farther-reaching. First, food tourism embraces 20 different industries, from tail to...

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Tomorrow’s Foodie Travelers

Travelers are increasingly younger – millennials and Generation Z. Our younger consumers are more obsessed than ever with interesting food and drink, and let’s not forget that these younger consumers will become your future loyal brand advocates.  The best ways to reach these younger consumer markets is very different from how marketers have traditionally reached food-loving travelers. What do you need to know to succeed with today’s consumers and travelers? Hear consumer research expert Risa Meynarez of Consumers Everywhere speak at the upcoming FoodTrekking World food tourism trade conference in Portland, Oregon April 2-4. Risa will share her in-depth expertise as...

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Can a Restaurant Be Successful off the Beaten Path?

Can a Restaurant Be A Successful Tourist Spot Off the Beaten Path? Finding a great food and beverage experience off the beaten path can often lead to some very interesting spots for tourists. But, are they visited enough by tourists, and balanced with the locals to make the business a success? After years of traveling, I tend to venture away from the beaten path to get my foodie groove on. From a hole in the wall for great barbecue, to fine dining under a waterfall, the food tourism business is not afraid to draw a new path for tourists....

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What is Your Why?

I recently met with Sterling McCord of Bend Electric Bikes, a popular tourist spot for electric bike sales and tours in Bend, Oregon. I asked him why his small business has become so successful. The first thing he said was, I have a why! A few years ago, when the Bend housing market was shaky, builder McCord decided to take a leap of faith and do what he always does, live his passions. He opened an electric bike store in a tiny space with just a handful of bikes. His “why” and story is how he helps people and...

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