Category: Guest Contributors

What is Your Why?

I recently met with Sterling McCord of Bend Electric Bikes, a popular tourist spot for electric bike sales and tours in Bend, Oregon. I asked him why his small business has become so successful. The first thing he said was, I have a why! A few years ago, when the Bend housing market was shaky, builder McCord decided to take a leap of faith and do what he always does, live his passions. He opened an electric bike store in a tiny space with just a handful of bikes. His “why” and story is how he helps people and...

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How Capturing Great Food Photos Can Steer Customers Your Way

How Capturing Great Food Photos Can Steer Customers Your Way Now everyone has heard the phrase, “a picture is worth a thousand words”? Great photography is essential for the food and beverage business. We see with our eyes and a juicy burger well styled and photographed using the correct lighting works wonders to drive traffic right into your door. Looking at a poor image makes one think, “hmm, probably not good,” or it was just slapped together in the kitchen without any love or care. Given that we are in the social media age of posting photos on Facebook,...

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