Category: Guest Contributors

What is Your Why?

I recently met with Sterling McCord of Bend Electric Bikes, a popular tourist spot for electric bike sales and tours in Bend, Oregon. I asked him why his small business has become so successful. The first thing he said was, I have a why! A few years ago, when the Bend housing market was shaky, builder McCord decided to take a leap of faith and do what he always does, live his passions. He opened an electric bike store in a tiny space with just a handful of bikes. His “why” and story is how he helps people and...

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How Capturing Great Food Photos Can Steer Customers Your Way

How Capturing Great Food Photos Can Steer Customers Your Way Now everyone has heard the phrase, “a picture is worth a thousand words”? Great photography is essential for the food and beverage business. We see with our eyes and a juicy burger well styled and photographed using the correct lighting works wonders to drive traffic right into your door. Looking at a poor image makes one think, “hmm, probably not good,” or it was just slapped together in the kitchen without any love or care. Given that we are in the social media age of posting photos on Facebook,...

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Key Insights from November’s City Nation Place Conference in London

As first published by Chris Fair or Resonance Consultancy. ——————- Two weeks ago, the Resonance team and I traveled to London to attend the second annual City Nation Place conference, a ‘Forum for Place Branding and Marketing Experts.’ The conference brought together 200 senior place branding and marketing decision makers from 35 countries for a day of learning, debate and networking. The high-energy, one-of-a-kind event was an opportunity to meet with and learn from the world’s top thought leaders in the areas of place branding, place marketing and placemaking. Delegates left the day inspired to apply insights to their...

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What’s In Store: World Travel Market Review

By Nicholas Kontis, Huffington Post Author, Travel Journalist Another year, another World Travel Market. Each November travel industry professionals from around the world converge on to London’s Excel Exhibition Center to acquiesce with industry leaders, including delegates from over 180 nations worldwide. Here’s what was learned While the global economic overview remains uncertain, with most devolved economies showing sluggish growth at best, and while emerging economies continue to struggle, nonetheless, travel remains strong with an expected record 1.2 billion arrivals in 2016. Travel agents and other sellers of travel … Continue reading the full article...

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Coffee Around The World

Coffee Around The World: Explore a Collision of Taste and Places By Rudy Caretti What is the taste of coffee in India, Ethiopia, or Mexico? Is it different from its taste in America or UK? To many, coffee is just coffee. However, not until you visit different countries and taste their native cup of coffee. That is when you notice what you order as cappuccino or mocha in your town is not just called differently, but also, tastes completely uniquely in another part of the continent. What’s more, different countries in different continents have distinct coffee drinking cultures. Let’s...

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    With 8 great speakers sharing 24 new and actionable ideas for you and your business, as well as up to 30 pre-scheduled business appointments with other delegates.

    April 2-4, 2017!

    In foodie mecca Portland, Oregon