Category: News

New Advisors Named

  World Food Travel Association names eleven advisors to new board International industry professionals commit to advancing the world’s food tourism industry   PORTLAND, Ore. (March 27, 2017) – The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism, is creating a new Board of Advisors to help advance the Association, as well the food and beverage tourism industry on a worldwide level.   So far, eleven professionals have joined the Board of Advisors. “We hope to eventually grow our advisory board to 40 professionals representing 20 industry sectors, and from all continents,” said Erik...

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So you think you know all about food tourism?

Food tourism has been an organized industry since 2003, when the World Food Travel Association was founded. Fourteen years later, the industry is alive and thriving. We’re seeing many tourism offices, government entities, trade groups and small business owners “doing food tourism”.  However, we’re also seeing something else – evidence that many professionals in our industry think that food tourism is as easy as promoting local ingredients on menus of locally owned restaurants. Sure, that’s part of it, but the scope of food tourism is much deeper and farther-reaching. First, food tourism embraces 20 different industries, from tail to...

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Best Travel Destinations for FoodTrekking

Erik Wolf, Executive Director of the World Food Travel Association, which produces the biennial FoodTrekking World conference shares some different food travel destinations. If food is the main item on your travel docket, here are some sleepers you may want to consider. If you can’t open the SoundCloud player, you can download the MP3 file here instead. This episode of Right at the Fork is sponsored by: Zupan’s Markets: www.Zupans.com Leanne Bach with Living Room Realty: www.leannebach.com Food Trekking World: www.foodtrekkingworld.org Portland Food Adventures: www.PortlandFoodAdventures.com Ecuadorean Easter Soup (Fanesca) Image...

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Tomorrow’s Foodie Travelers

Travelers are increasingly younger – millennials and Generation Z. Our younger consumers are more obsessed than ever with interesting food and drink, and let’s not forget that these younger consumers will become your future loyal brand advocates.  The best ways to reach these younger consumer markets is very different from how marketers have traditionally reached food-loving travelers. What do you need to know to succeed with today’s consumers and travelers? Hear consumer research expert Risa Meynarez of Consumers Everywhere speak at the upcoming FoodTrekking World food tourism trade conference in Portland, Oregon April 2-4. Risa will share her in-depth expertise as...

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Can a Restaurant Be Successful off the Beaten Path?

Can a Restaurant Be A Successful Tourist Spot Off the Beaten Path? Finding a great food and beverage experience off the beaten path can often lead to some very interesting spots for tourists. But, are they visited enough by tourists, and balanced with the locals to make the business a success? After years of traveling, I tend to venture away from the beaten path to get my foodie groove on. From a hole in the wall for great barbecue, to fine dining under a waterfall, the food tourism business is not afraid to draw a new path for tourists....

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  • DON’T MISS THE MOST IMPORTANT EVENT

    FOR THE FOOD & BEVERAGE TOURISM TRADE

    With 8 great speakers sharing 24 new and actionable ideas for you and your business, as well as up to 30 pre-scheduled business appointments with other delegates.

    April 2-4, 2017!

    In foodie mecca Portland, Oregon