Tag: branding

What is Your Why?

I recently met with Sterling McCord of Bend Electric Bikes, a popular tourist spot for electric bike sales and tours in Bend, Oregon. I asked him why his small business has become so successful. The first thing he said was, I have a why! A few years ago, when the Bend housing market was shaky, builder McCord decided to take a leap of faith and do what he always does, live his passions. He opened an electric bike store in a tiny space with just a handful of bikes. His “why” and story is how he helps people and...

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Gabi Logan on Brand Storytelling

Gabi Logan is a travel journalist and author. Through regular features and columns in trade and consumer publications, from USA Today and The Dallas Morning News to Group Travel Leader and Corporate and Incentive Travel, Gabi highlights small businesses and travel experiences that transmit a sense of place to the visitor through powerful interpretation, storytelling, and local connections. In addition to her journalism, Gabi is the founder of Dream of Travel Writing, a company that offers products and services that help travel writers grow their income, product better stories, and spread the power of transformative travel, and the Rosewood...

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Key Insights from November’s City Nation Place Conference in London

As first published by Chris Fair or Resonance Consultancy. ——————- Two weeks ago, the Resonance team and I traveled to London to attend the second annual City Nation Place conference, a ‘Forum for Place Branding and Marketing Experts.’ The conference brought together 200 senior place branding and marketing decision makers from 35 countries for a day of learning, debate and networking. The high-energy, one-of-a-kind event was an opportunity to meet with and learn from the world’s top thought leaders in the areas of place branding, place marketing and placemaking. Delegates left the day inspired to apply insights to their...

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  • DON’T MISS THE MOST IMPORTANT EVENT

    FOR THE FOOD & BEVERAGE TOURISM TRADE

    With 8 great speakers sharing 24 new and actionable ideas for you and your business, as well as up to 30 pre-scheduled business appointments with other delegates.

    April 2-4, 2017!

    In foodie mecca Portland, Oregon