Tag: consumers

Tomorrow’s Foodie Travelers

Travelers are increasingly younger – millennials and Generation Z. Our younger consumers are more obsessed than ever with interesting food and drink, and let’s not forget that these younger consumers will become your future loyal brand advocates.  The best ways to reach these younger consumer markets is very different from how marketers have traditionally reached food-loving travelers. What do you need to know to succeed with today’s consumers and travelers? Hear consumer research expert Risa Meynarez of Consumers Everywhere speak at the upcoming FoodTrekking World food tourism trade conference in Portland, Oregon April 2-4. Risa will share her in-depth expertise as...

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New 2017 Report “The Role of Beverages in Food Tourism”

We’re producing a new report about the role of different kinds of beverages in food tourism. Based on the extensive world-wide data set from our latest Food Travel Monitor (released June 2016), in this new report for 2017, we will analyze data on wine travel, beer travel, and distilled spirits travel to determine specific details about consumers who participate in beverage travel, namely their demographics, attitudes, activities, and motivations, as well as their perceptions of beverage opportunities in specific destinations. SEEKING DESTINATION MARKETING ORGANIZATIONS & TRADE GROUPS FOR AFFORDABLE SUPPORT We’re looking for destination marketing organizations and trade groups...

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