Tag: food travel

So you think you know all about food tourism?

Food tourism has been an organized industry since 2003, when the World Food Travel Association was founded. Fourteen years later, the industry is alive and thriving. We’re seeing many tourism offices, government entities, trade groups and small business owners “doing food tourism”.  However, we’re also seeing something else – evidence that many professionals in our industry think that food tourism is as easy as promoting local ingredients on menus of locally owned restaurants. Sure, that’s part of it, but the scope of food tourism is much deeper and farther-reaching. First, food tourism embraces 20 different industries, from tail to...

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Tomorrow’s Foodie Travelers

Travelers are increasingly younger – millennials and Generation Z. Our younger consumers are more obsessed than ever with interesting food and drink, and let’s not forget that these younger consumers will become your future loyal brand advocates.  The best ways to reach these younger consumer markets is very different from how marketers have traditionally reached food-loving travelers. What do you need to know to succeed with today’s consumers and travelers? Hear consumer research expert Risa Meynarez of Consumers Everywhere speak at the upcoming FoodTrekking World food tourism trade conference in Portland, Oregon April 2-4. Risa will share her in-depth expertise as...

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Are You Prepared for the Future of Food Tourism?

Here are 5 Tips You Can Use to Get Ready for the Future Looking into the crystal ball to predict the future is harder than ever these days. The world’s tourism landscape has changed. Cities like Venice, Barcelona and Amsterdam are oversold and new visitors to these destinations complain about the crowds, traffic and high prices. Europe is in disarray now, with hundreds of thousands of immigrants altering European cultures, perhaps forever. Brexit puts the UK in a category all its own, although a weak pound may bode well for now for inbound tourism there. A super strong U.S....

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New Benefit Announced for 2017 FoodTrekking Awards Winners

Just announced! Winners of this year’s FoodTrekking Awards will now be offered full or partial discounts to attend FoodTrekking World and the FoodTrekking Awards ceremony, which will take place during FoodTrekking World. The awards will be awarded as follows: First Place Winner (each category) – 100% discount on registration for FoodTrekking World Second Place Winners (each category) – 50% discount on registration for FoodTrekking World With total categories, a total of 13 free registrations and 13 discounted registrations will be awarded. FoodTrekking World is the new name of the former World Food Travel Summit and is produced by the...

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  • DON’T MISS THE MOST IMPORTANT EVENT

    FOR THE FOOD & BEVERAGE TOURISM TRADE

    With 8 great speakers sharing 24 new and actionable ideas for you and your business, as well as up to 30 pre-scheduled business appointments with other delegates.

    April 2-4, 2017!

    In foodie mecca Portland, Oregon