Tag: storytelling

What is Your Why?

I recently met with Sterling McCord of Bend Electric Bikes, a popular tourist spot for electric bike sales and tours in Bend, Oregon. I asked him why his small business has become so successful. The first thing he said was, I have a why! A few years ago, when the Bend housing market was shaky, builder McCord decided to take a leap of faith and do what he always does, live his passions. He opened an electric bike store in a tiny space with just a handful of bikes. His “why” and story is how he helps people and...

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Gabi Logan on Brand Storytelling

Gabi Logan is a travel journalist and author. Through regular features and columns in trade and consumer publications, from USA Today and The Dallas Morning News to Group Travel Leader and Corporate and Incentive Travel, Gabi highlights small businesses and travel experiences that transmit a sense of place to the visitor through powerful interpretation, storytelling, and local connections. In addition to her journalism, Gabi is the founder of Dream of Travel Writing, a company that offers products and services that help travel writers grow their income, product better stories, and spread the power of transformative travel, and the Rosewood...

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