Tag: trends

So you think you know all about food tourism?

Food tourism has been an organized industry since 2003, when the World Food Travel Association was founded. Fourteen years later, the industry is alive and thriving. We’re seeing many tourism offices, government entities, trade groups and small business owners “doing food tourism”.  However, we’re also seeing something else – evidence that many professionals in our industry think that food tourism is as easy as promoting local ingredients on menus of locally owned restaurants. Sure, that’s part of it, but the scope of food tourism is much deeper and farther-reaching. First, food tourism embraces 20 different industries, from tail to...

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Benjamin Brown on Content Strategy

Meet Benjamin Brown, Content Lead for Princess Cruises. At the upcoming FoodTrekking World conference, Benjamin will be delivering a keynote speech entitled “What is your food tourism content strategy?” We meet Benjamin briefly in this video interview where he shares a nugget about his upcoming speech, as well as details about the one vice he plans to give into on his trip to Portland! Time is running out to register for maximum savings. Avoid any possible prices increases on March 1. Learn more and register...

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New 2017 Report “The Role of Beverages in Food Tourism”

We’re producing a new report about the role of different kinds of beverages in food tourism. Based on the extensive world-wide data set from our latest Food Travel Monitor (released June 2016), in this new report for 2017, we will analyze data on wine travel, beer travel, and distilled spirits travel to determine specific details about consumers who participate in beverage travel, namely their demographics, attitudes, activities, and motivations, as well as their perceptions of beverage opportunities in specific destinations. SEEKING DESTINATION MARKETING ORGANIZATIONS & TRADE GROUPS FOR AFFORDABLE SUPPORT We’re looking for destination marketing organizations and trade groups...

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Are You Prepared for the Future of Food Tourism?

Here are 5 Tips You Can Use to Get Ready for the Future Looking into the crystal ball to predict the future is harder than ever these days. The world’s tourism landscape has changed. Cities like Venice, Barcelona and Amsterdam are oversold and new visitors to these destinations complain about the crowds, traffic and high prices. Europe is in disarray now, with hundreds of thousands of immigrants altering European cultures, perhaps forever. Brexit puts the UK in a category all its own, although a weak pound may bode well for now for inbound tourism there. A super strong U.S....

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