Travelers are increasingly younger – millennials and Generation Z. Our younger consumers are more obsessed than ever with interesting food and drink, and let’s not forget that these younger consumers will become your future loyal brand advocates. The best ways to reach these younger consumer markets is very different from how marketers have traditionally reached food-loving travelers. What do you need to know to succeed with today’s consumers and travelers? Hear consumer research expert Risa Meynarez of Consumers Everywhere speak at the upcoming FoodTrekking World food tourism trade conference in Portland, Oregon April 2-4. Risa will share her in-depth expertise as to the most effective ways to reach an increasingly younger market of consumers, and especially within the context of food and travel. Curious? Get to know Risa before FoodTrekking World by watching our interview with her here.
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awards beer Benjamin Brown beverages branding California Chase Ramsey consumers Consumers Everywhere culinary tourism data demographics Education Erik Wolf food food tourism food travel foodtrekking FoodTrekking Awards FoodTrekking World future Gabi Logan hospitality marketing networking news Oregon Portland Princess Cruises product development research Rezgo Risa Meynarez Scotland Stephen Joyce storytelling strategy technology training travel trends wine wine tourism winner World Food Travel Association